When it comes to publicizing your self-published book, a simple movie clip is one way to market your book. You can hire a videographer to put together a nice book trailer, but it will probably cost you an arm and a leg. If you have a large advertising budget, than go for it. However, if you are operating on a shoestring budget, you may want to create your own video or have a college student majoring in film to make your video as a class project to fulfill his or her credits. There are many movie-making software on the market, from simple to elaborate, and your computer probably has a couple of movie making programs, namely Windows Movie Maker or muvee autoProducer. Both of these programs are easy to use, and you can always upgrade for more features, styles and special effects.
If you decide to produce your own book trailer, make it simple. You want to pique the audiences’ interest in your book not overshadow your video with long-winded special effects or sounds. When putting together your book trailer, your book cover, a voice-over or written blur about your book and links to where the customer can obtain more information or purchase your book, should be sufficient. A 30 to 60 second promo is adequate.
Adding music to your book trailer is a big plus. However, be careful. Just because the music is in the public domain, or it is free music, does not mean you have the right to use that song in your trailer. Purchase royalty free music to be on the safe side.
With royalty free music, you pay a one-time fee for a particular melody. You pay no additional fees. You have permission to use that music on any of your commercial motion picture productions, broadcast, cable and satellite, TV and radio commercials, trailers, and promotional DVDs.As a rule, you will have a lifetime right to use that composition. Of course, there may be other conditions for using that royalty-free tune. Some online sites may offer music for personal or commercial use. Before buying any music, read the license agreement.
Royalty-free music albums or compact discs are usually more expensive than single tracks, but single tracks can also be pricey. An alternative may be royalty-free loops, which are usually the least expensive. A music loop is a sample of streaming music. Loopsound Royalty Free Music Library offers a wide selection of music loops that will fit into any budget. Royalty Free Music offers a broad variety of music tracks, and loops, and BBM Royalty Free Music has music tracks, sound effects and flash loops.
When searching for royalty-free music, it is very important to comparison shop. The prices for these royalty-free melodies can vary from $9.95 to $99.00. Of course, most royalty-free sites offer subscriptions that will provide you with access to thousands of music tracks and sound effects. Prices can start at $299.95.
Many royalty-free sites offer free music for personal, educational and non-profit undertakings. To take advantage of these services, you will have to complete and submit an application form in order to download their free music, or sound and special effects.
Once you have produced your book trailer, you can upload your clip to the many video streaming and social network sites such as YouTube, and Facebook.