Commercials now just can’t compare the 90’s. Cg affects and celebrity cameos have taken the charm out of what commercials were meant to be: short snippets that captured our interest and entertained us in the process. Nowadays, when a commercial comes on people groan and reach for the remote, but it didn’t always used to be like that. There was once a time when commercials were anticipated because they made us laugh and shake our heads and the precociousness and ingenious behind them. Below are my 5 favorite 90’s commercials. The one’s I loved, anticipated, and could still watch over and over again.
1. Campbell’s Chicken Noodle Soup Snowman- When I first saw this commercial I adored it. It had every element for a great commercial. A snowman comes into a house, hangs up his scarf, then sits down to eat some Campbell’s chicken noodle soup. It’s only after he starts eating that the snow melts away to reveal a little boy. Not only did this commercial have a twist, but it truly made me crave the comfort and familiarity of chicken noodle soup. Everyone knows the feeling of finally getting home safe and warm on a cold winter night, and that’s why I loved this commercial.
2. Purina Beggin’ Strips- I can still remember laughing the first time I watched this commercial. We are treated to the point of view of a dog, as a mischievous golden retriever runs around his house looking for his master, who has a delicious bag of Beggin’ Strips. I still giggle when I see the end of the dog’s nose as he confuses Beggin’ Stripes for real bacon. It gave us one more reason to love out animals, and hit a note in the heart of animal lovers everywhere.
3. McDonald’s Neverland- This commercial was very short lived and was not looked upon fondly in all departments. As the lost boys of Neverland sat around an empty table, McDonalds gift certificates start falling from the sky and the lost boys eagerly reach up to get them. Many people derided the commercial, saying it set a grim view of poverty and hunger, but the concept for the commercial was really taken from a scene in Hook, starring Robin Williams. In the movie scene, the lost boys teach a grown Peter to use his imagination while they are preparing to eat. I love the story of Peter Pan, and I found the commercial not only whimsical and charming but creative and well thought out too.
4. Hostess Cupcake Shark- Who can forget the intimidating Jaws-esque music, or the plump eccentric lady floating in her black inner tube, dressed in a tight hostess cupcake motif one piece bathing suit? As the shark approaches her, the music speeds up, building the anticipation, and the lady, oblivious to impending doom, whistles cheerfully. The shark, having mistaken her for a hostess cupcake, propels her out of the inner tube, the gloomily asks “where’s the cream filling?” The commercial packed humor and made me crave hostess.
5. Fruit of the Loom Happy Family- While I usually like funny commercials more than serious ones, this commercial is one that makes me smile every time. A family gets together, all of them wearing various forms of Fruit of the Loom. I like the sense of family and togetherness in the commercial, and most of the commercials these days have a corniness surrounding the concept of family. Plus the little boys face at 00:48 seconds is priceless, and in my opinion worth watching the entire commercial.
Maybe one day the commercials we watch on TV will hold the same rapture and newness that they once did in the 90’s, but until then, enjoy these five 90’s classics!