The National Football League is supporting Breast Cancer Awareness month this October 2010 like so many Octobers before. All this month the NFL referees, NFL players and support staffs are sporting pink. This is in support of the American Cancer Society’s Breast Cancer Awareness month initiative as well as in direct support of the National Football League’s own breast cancer awareness campaign “A Crucial Catch”.
The National Football League members wear pink shoes, pink team hats, pink embellished game jerseys, pink game gloves, and pink armbands. They are also using pink towels. Some NFL players are wearing their support in their helmets. One player is wearing a portion of his hair dyed pink in the form of the infamous pink ribbon symbol of breast cancer awareness this October 4, 2010. Around this player’s head is was written “faith” and “hope”.
The NFL campaign “A Crucial Catch” is a partnership with the American Cancer Society. The focus is the importance of breast cancer prevention, specifically in the form of annual mammograms. The hope is to inform the public of breast cancer risks and help catch breast cancer before it becomes too invasive to combat.
The Nation Football League is an active participant in Breast Cancer Awareness month every year. This year the NFL is raising funds for the American Cancer Society’s Making Strides Against Breast Cancer through a month filled with NFL auctioned authentic game-worn pink products and unique NFL related experiences. The game-worn products include gloves, shoes, helmets, hats and other products signed by NFL players and coaches. One hundred percent of the proceeds will benefit the American Cancer Society. The American Cancer society will use the proceeds to educate people about reducing breast cancer risk and getting early screenings as well as other related initiatives.
View the complete Pink Products Auction
View more detailed information on the Crucial Catch campaign.