I have always been a person of greater than average size and this is in no way due to an unfortunate glandular problem-I simply love to eat! So, there should be little surprise at the notion that some of my best memories of childhood involve food. As a youngster in the seventies, one of my favorite commercials was the classic animated Tootsie Rolls spot. “The world looks mighty good to me, ’cause Tootsie Rolls is all I see.” Who wouldn’t be mesmerized by that line? And to a young kid half way in love with chocolate, a world filled with Tootsie Rolls would be a pretty cool place to live in! Couple that with the eye-pleasing animation and I couldn’t help but be captivated.
Another favorite of mine was Oscar Mayer’s homage to bologna. I have never been a fan of bologna, but at least that great commercial made it something cool to spell. “My bologna has a first name, its O-S-C-A-R.” I would sing the song over and over again even though I had NO intentions of actually eating the stuff. From time to time, the song and the image of the kid singing it will still pop into my head.
Life Cereal’s Mikey was my “friend in the box” for a long time thanks to that long-running spot. There was just something so endearing about Mikey putting aside his reservations and giving the new “stuff” a chance. The cereal itself wasn’t quite exciting enough for me at that age-I mean, where were the colors and prizes and such? However, I did learn to appreciate its simple goodness with time, largely thanks to Mikey. He liked it and I do too.
We all “deserved a break today” with McDonald’s. I believe I could sing that song practically from birth thanks to many a well-placed ad. There was something a little bit more exciting about the thought of going to McDonald’s than actually eating there. Ronald, Grimace, and the Fry Kids probably had a lot to do with that. To this day, McDonald’s still has the best fries hands down and I never would have known that had I not been so intrigued by this ad.
Almond Joy and Mounds had the catchiest tune ever with this late seventies spot: “Almond Joy’s got nuts. Mounds don’t…” I love coconut, though I don’t care much for it in shredded form. However, that didn’t stop me from singing along with the jingle whenever the commercial came on. ” The best part of the song was when the guy with the deep voice would go “BECAUSE.” He had the coolest voice ever!
The seventies was a simpler time, but don’t all people say that about “their day” as they get older? The times have changed and it takes a bit more than just a catchy jingle and a few pretty colors to capture the attention spans of today’s youth. The good thing about that is that all these products are still around and can no doubt rise to the challenge!