Being an independent consultant is not as hard as it sounds. With a little know how and some hard work your dreams can come true. Having an independent business means long hard hours of working for you not someone else.
In today’s economy, small business owners are struggling to make ends meet. Small business owners are seeing more red then black. People are not shopping as they did a few years ago. Instead, consumers want that next great bargain. This is when independent consultants need some business advice to help them get their small business back in the black.
A few years ago, a friend suggested I try to be an independent consultant for a crystal business. This meant I would set my own hours and make my own money. However, getting this small business off the ground was a bit harder then I imagined. I did not have a client base to jump-start my business. My friend had her client base established for many years so she was always drumming up business. I talked with her, she gave me some of the best business advice I ever received, and it really did work. I started seeing sales flourish and more business then I could handle. I would like to share the business advice for independent consultants that my friend shared with me when I was starting my business.
Business Advice for Independent Consultants
Talk about the business you established. When you go shopping and run into people you know, mention your business and any sales you have happening at the time. Give them a brochure to look over that offers the sale items. Do the same thing at softball or football games. Talking with your children’s friends parents can always drum up new customers.
Independent consultants hold parties for items they sell. Offer a potential host free items to help her decide to hold a party in her home. Here she can invite 15 or more friends for a two-hour party full of wonderful items for sell. The host gets free items and you will drum up new business from your sales.
Market your business through advertising. Make flyer’s that offer the products you sell. Place the flyer’s in other small businesses such as hair and nail salons. Tanning salons is another wonderful place to leave a couple flyer’s for people to look at while they wait.
Use the internet to your advantage. Make a business website all about the products you sell. Mention the type of products and their guarantee if dissatisfied with the product. Place all of your contact information such as name, telephone and email address so that potential clients can contact you easily.
If your community is holding an arts and crafts show, set up a both displaying the products you sell. Offer potential clients a sale they cannot resist. Sometimes you have to spend money to make money. In the end, it will be worth it.
Set goals and stick to them. Never give up if you fail to meet the goal by the end of the month, try again. This is the best advice for an independent consultant starting a small business.