There have been many improvements in the auto responder technologies these days. All you have to do is look at the biggest websites to see how effective they have become. In order to increase your sales, you need to use these improvements to your company’s benefit. The following are some ways that you can use your auto responders to help build your sales:
1. Free Reports – You can use your auto responder to offer free reports to your clients or customers. These reports can include discounts and deals that would only be offered to those on your mailing list. You should keep these simple and easy to read because too much flash can make them lose their impact. It is well known that customers and clients prefer simple and easy to read information that is not bogged down in hype.
2. Customer Relations – Do you want to know what your customers really think of your website and products? For those that do, you can use the auto responder to gather information from customers. It is a common practice to offer a special deal for those who answer these questions and the information gathered is invaluable to understanding the needs of your customers.
3. Frequently Asked Questions – Your auto responder can be set up to send new customers directly to the frequently asked questions page of your website. If you do not have one of these, then you need to set one up now. The time that is saved by support personnel answering the same questions constantly is well worth having this small direction for the customers. They can learn about all the benefits of your site as well as how to order and payment methods.
4. Testimonials – Many websites tend to get bogged down with the testimonials of existing customers. While this is a great marketing tool, most new customers do not want to wade through all of them to get to the products that they want to purchase. Instead, make a section in the auto responder that they can sign up for to receive an email list that has all of the testimonials that they can peruse in their own time. Allow them to get to the products as quickly as possible and you can bring in more money.
Using your auto responder is a great marketing tool that can bring in more business. They are no longer simply used to gather information on customers. Offer your customers extras and bonuses by employing marketing strategies that are solely based on the auto responder and learn what your customers really want.