Bing, Microsoft’s search engine, has been in third place for some time now, behind Google and Yahoo. But that may be changing in the near future. The announcement was made on Wednesday, October 13th, that the Bing search engine will incorporate the “social” aspect into their internet searches, utilizing the information available on the Facebook network. Although the name searches account for less than 5% on Bing, integrating this new feature could give Yahoo a run for it’s money in second place of internet searches.
In today’s world, when you “Google” yourself, the results show the level of your popularity. If a search of your name brings a lot of results, it is synonymous with being famous. If a name search does not bring any results, then you are “off the grid” so to speak. In the celebrity world, name recognition is very important. It could be the difference between getting that big gig or acting job. In the political world, it can be a double-edged sword. Positive background searches are a good thing with name recognition. But if you have skeletons in your closet, being searchable online may be your worst enemy.
Internet Search Rankings
This is big news for both Bing and Facebook, both rivaling Google for their own reasons in the internet market. Combining forces may prove to steal further market share from Google in the search engine market, and may even cause Yahoo to step up their game, or be left behind in third place. Maybe this will give you an indication of the impending tide – As of October 14th, the number one ranked search on Yahoo is Facebook with a score of 6787. The next closest popular Yahoo search is Youtube with a search score of 2583. The current traffic of people using Bing (11.1%) and Yahoo (17.4%) together still do not equal half of the market share that Google currently possesses with 65.4% of internet traffic.
So the big question that looms is: What will Yahoo do to respond to this big announcement? Will they need to make some dramatic changes to maintain their internet search traffic?