Black Friday sales 2010 have a double meaning. For shoppers, the Black Friday sales 2010 apply to the discounts and savings they are desperate to find today. For stores, the term applies to the amount of money they make, almost in spite of the discounts. However, although this is still the biggest shopping day of the year, it is has seen better years lately. Therefore, expectations for Black Friday sales have to be a little tempered after the last few years.
Stores and retailers are still likely to bring in more money than they’ve seen throughout the year. But by the standards of past holiday seasons, today’s total is likely to look smaller. For that, they can thank the economy, which they haven’t been able to boost that much lately.
Sales in 2010 are expected to improve from last year’s totals. According to the National Retail Foundation, profits could increase by 2.3 percent over 2009, which is a larger improvement than expected. However, that doesn’t quite balance out the 3.9 percent decline felt when the recession began in 2008.
Things are still so precarious for the economy that not even the holiday season is as big of a boost anymore. Of course, it is a double-edged sword, as the uncertain economy has made shoppers turn more toward discounts – which, therefore, makes it harder for stores to make more.
To elevate their Black Friday sales, retailers have to continuously top themselves with discounts and reductions. Although many continue to go crazy with holiday purchases, it has to be tempered with a little more caution these days. Therefore, stores have to change with the times, and focus more on small gains.
However, with the recession officially declared over, things are starting to look up for retailers. Back-to-school numbers exceeded expectations, and the NRF claims that sales have increased for four straight months. As a result, discounts may not be as extreme as they were in 2008.
Of course, the Internet stands to help with Black Friday, as online shopping has become a big part of the day. Some stores got a jump start in posting online deals already, and are ramping up for a big edge on Cyber Monday as well.
In 2008, everything was doom and gloom in the holiday shopping world, which made the small gains in 2009 more of a huge victory. For 2010, Black Friday sales look to have positive headlines again, but stores cannot take that for granted as they once did. Depending on the income and economic struggles of their shoppers, anything is possible.
TIME- “Black Friday: Can Retailers Rebound with Discount-Minded Shoppers?”