Clearly, this article is for beginners. If you have already built a website, then you know the satisfaction of publishing it and then tweaking it. I am going to make one major assumption that you have figured out what type of content you intend to publish, but need to determine how to get started. This article does not cover building a Blog. That fastest way for a beginner to build a blog is to use Google BlogSpot. That’s not to say that you can not build a website which contains a blog page, you can. But, if you want all the “bells and whistles” like social media links and buttons, it’s much easer to use blog templates which are built into BlogSpot. You can also search the web for other free blog sites.
Who Will Visit My Site?
One of the first and most important things you need to do is determine your audience. This is especially true if you are panning to sell products. The best way to determine this is with keyword research. You can use Google Keyword search tool to determine the number of searches for a given product, service or information. The number of keyword searches you discover, the better your chances are of getting visitors to your site. Keywords are simply words folks use to find products, services or information. Keywords can be a phase or a single word. The goal here is to determine with relative certainty if there is a market for your products or information. The objective is to build a list of keywords that have a high number of searches. You will need this list of keywords later.
Web Hosting Services
The next question you need to answer is which web hosting company you want to host your website. I personally like and use GoDaddy. You can search for website hosting plans. You may not have website editing software such as FrontPage, so you will want a hosting company that provides you with web templates and editing. If you determine that the hosting templates are not to your liking, you can and should search for website templates. You will find a ton of them in the $50 to $150 range. Do not rush through this process. Take your time, you will find the right web template that will attract visitors.
Web Hosting Customer Support
When you find a hosting company you will need to make absolutely certain that they will furnish the support that you require in order to get your site published. Ask questions and tell them you are new at this and require support through out the process. When you find a hosting company and sign up for a hosting plan you will want to take the time to learn how to make use of their control panel.
The Right Name
You will also need a website name. It’s best to have your web hosting company register your website address. Most offer a tool to help you determine a name. When figuring out what name to register, think about your audience. The shorter the name the easer it is to remember and type. Don’t try to be cute by using names that do not associate well with your web content.
Site Building Considerations
At this point you will need to draft your web content and layout. If you are posting images of your products or services make sure you create a desk top folder of your images. You will need to upload these images with out searching your PC. If you purchased a web store template you should have space for your product images. The trick here is to size your product images to fit with out distortion. When composing text for your website, you will need to grab your keyword list. Work in those keywords into your product description, services or information. You need to be aware that repeating your keywords can have a negative effect on your search page ranking. You may not be familiar with HTML coding. You will need to learn how to use your HTML code to improve your page ranking. Here is a tip you can use when you need the code.
Using HTML Coding
Using your keyword that best reflects your page content, perform a Google search. Then look for the top ranking website below the ads click on that page. This should be a potential competitor. Do not click on major brand stores, as they may be using special code that will not apply to yours. On a blank spot right click and “view source” you should see your text editor open with the site code displayed. You should see the code heading. Compare it to your code. This will give you some idea of the required HTML coding that will help get your site listed on search engines.
After you publish your site you can search for SEO (search engine optimization) free tool. This SEO software is a free to use version with up grades for a fee. It will help you to optimize your site so that search engines will find it and index it. You do not need to be a HTML expert to use HTML code. Simply search HTML code and you will find a ton of tutorials, tips and tricks.
If building a web site is not your thing, but you still want one built there are other options available to you. These options come with a price tag. Most web hosting companies offer a team of website designers. I think it’s best to use your hosting company to design and publish your website for obvious reasons. But even at that, you still need to make content decisions.