Only a couple of decades ago the only way to shop was by going to a store front and buying things locally. As computers became more evolved and the internet age came into existence, online shopping was presented as an easier and usually more cost effective way of buying simple conveniences.
With online shopping came a whole host of eccentricities such as online auctions, like eBay and local retail chains offering services through the internet, such as pizza orders and movie tickets. One of the most interesting advancements in virtual marketing is online sample sales.
Online sample sales are, basically, websites that offer huge discounts on name brand and designer clothes, accessories and furniture. Though the sales usually only last for a very limited time (one to three days), they boast 40 to 80% discounts on uncommon and expensive products. Typically these sites are members only, some being invitation only, which can make them fairly exclusive.
The way these sites work is they collect returned products or buy items which have not been selling well and then turn them over to the internet at huge discounts for easy money, giving the consumer ridiculously low prices for top of the line products. Because of this, however, the sales tend to be random and spontaneous in nature, giving them a sort of unexpected excitement and urgency that most shoppers enjoy and oddly enough, begin to crave.
Reports of shoppers spending copious amounts of money on random designer products are all too common in the world of online sample sales. The thrill of buying such high quality items at such low prices, mixed with the anxiety of missing out if a sale is missed can produce a feeling not unlike a high. Care should be taken when buying if you have a tendency to spend without thinking.
That being said, online sample sales are still a great way to find the perfect thing for your wardrobe or house, or for spending a little cash on a random treat. One of the best places to get started with online sample sales is Glit.com. They are one of the biggest sales sites with a huge verity of new sales and there are rumors of serious expansion plans – going as far as an opening of a retail chain!
Some other sites worth checking out are RueLaLa.com, Swirl.com and OneKingsLane.com, which specializes mainly in furniture and home accessories.
Lisa Schweitzer, Obsessed with Online Sample Sales?, StyleList.com