Model Managers are personal managers for models. Some model managers work for model management companies or modeling agencies. However, a great deal of model managers are self-employed and work from their home or private offices. As a model manager, your job is to advise and guide your clients throughout their career. For new models, you will groom them, then locate the best modeling agency to represent them. For established models you will help take their modeling career to the next level by finding new opportunities for them i.e. television, fashion design.
Model Agents find jobs and negotiate deals on behalf of their talent. Most model agents work for modeling agencies. However, many are self-employed and work from home or independently from a private office. As a model agent you will be responsible for marketing your talent and finding work for them. You will also negotiate contracts, work with your talents accountants, lawyers, managers etc. The majority of your time as a model agent will be spent contacting and networking with potential clients (business that will hire your models) and finding your models work.
Casting agents select models that will be booked for advertisements, runway shows and other special events. As a casting agent you may work for a casting agency or independently from your home or private office. Casting agents create the casting notices that go out the various model agents and managers that describe the specifics about the job, type of model, demographics i.e. height, hair color, measurements etc. The modeling agents and managers then go through their database and find models that they feel fit the criteria you described and submit their photos to you for review. As the casting agent you select those models that are the best fit and call them in for an interview (otherwise referred to as a “go see”). It is your job to find the model that best fits your client’s image and vision and book him/her for the job.
Modeling coaches train models in posing and runway techniques. As a model coach, you may work at a modeling school or independently from home or a private office. Modeling coaches are hired by model agents, managers to train models primarily for runway walking but may also be asked to teach posing or other general things such as makeup application, interviewing skills etc. Model coaches may also be hired by the models themselves in order to get training in any of these areas.
Model scouts seek out individuals that have modeling potential and introduce them to model agents and managers. Many model scouts work for modeling agencies. Others are self-employed and work from their home offices. As a model scout you will spend a lot of time in the field i.e. malls, beaches etc. looking for undiscovered talent. Model scouts also attend modeling conventions and modeling competitions to find potential models for their agencies.
Tips and Considerations
Before you set up your business check with the local business bureau for any licensing requirements. These requirements vary by state.
Always conduct yourself in a professional manner. Your reputation is everything in this business.
Continue to research and study trends and information related to the modeling industry.
Network. This is a business built on relationships. In order to be successful you must have a good number of clients and great talent.