For the past four years the growth of social media has grown by leaps and bounds. Or should I say posts and tweets. Twitter burst into the mainstream in 2006 as a way to remain connected to the happenings of the world, in real time. During the early years, Twitter was primarily used by adults as a way to integrate current social networking with an older generation.
This trend changed once pop culture took Twitter and ran with it. Celebrities such as Ashton Kutcher, the first person with over 1,000,000 followers, Britney Spear, and Shaquille O’Neal to name a few. Now over 60 million tweets are posted each day. Roughly 3.8 of the Earth’s population are registered users of the social networking site.
With success comes certain failure. Just like any other internet media source, overloads can and will happen. For instance during a span of 18 months, Twitter experienced numerous “temporary outages”. This was caused by the unique numerical identifier, a number associated with each tweet, exceeding its numerical limit. Twitter also experienced lapses in security which brought about charges from the Federal Trade Commission.
With all of the negative press associated with Twitter, the company decided to reinvent itself, per say. On September 14, 2010, Twitter kept millions at bay with exciting news regarding Twitter. Tweets were flying across the internet speculating the changes. Are they good or are they bad? There was even polls seeing who would be correct.
After much anticipation, Twitter announced they would by launching an updated site. Coupled with a new logo, users will have a streamlined view of the left side of their screen. On the right, users will notice features, followers, favorites, and trending topics. Another added feature is the integration of embedded media and infinite scroll.
All of the new features seem too much like social media giant Facebook. Currently, media can be included in every post on Facebook as well as an infinite scroll.
Facebook has hundreds of millions of follows as well as the distinction of surpassing Google in total minutes logged.
So, new Twitter just seems to be Facebook 2.0.