Are you a small fish swimming in the endless and vast ocean of the World Wide Web? Do you have an amazing looking website, yet don’t see any customers visiting it? It doesn’t matter how amazing your website or your product might be; it’s worth nothing if customers are unable to find and learn about it. Having a website that consumers are unable to find in the search engines is nothing more than a waste of your marketing dollars. Drawing customers to your place on the internet, however, can be accomplished by making sure you have some key elements in place.
The first, and really most important, part of your website needs to be the content itself. A creative design and product pictures are appealing to the eye, but in order to capture potential customers (and the search engines), you must have written content that both describes your business and is rich in keywords. Making a website that is keyword rich can be tricky, as it becomes a balancing act between keywords and general text. You want to write content that makes grammatical sense and flows to the reader, but you must also make sure to include a good number of your targeted words. The other part of this is also making sure you have the same keywords in your content as you have in your Meta Tags, as this gives them more weight and works to increase your website ranking on the search engines. Your page text must also be free of grammatical and spelling errors, as this shows potential customers a lack of proofreading and detail. Making sure these key elements relating to content are in place is the first step in making your website work for you.
The next step requires some research and effort on the part of the business owner, and goes back to the idea of being a lone fish in a large ocean. Search engines look at a website and follow links from that website. If your website sits alone and has no other sites linking to it, you are essentially a lone fish in a large ocean. As a business owner, you want to search out high ranking sites in your industry that can provide a link to your site. Good examples of these are the industry specific directories available on the web. They are sites that offer free or paid listings to industry businesses based on location and provide a link to your site. Another option for those business owners that enjoy writing are online article sites. These sites allow you to create a profile and submit written industry based articles. The profile pages allow you to provide a link to your website, while the articles are a way for you to share your industry knowledge with potential customers. Some of these sites will also pay for performance and are a great way to earn extra income. A great example of this type of site is the Yahoo! Contributor Network and the Examiner .
Creating a website that is really geared to work for you is the key to internet success. Making sure that you are not a lone fish, but the leader of a school of fish, is also key. With these major elements in place, you should find your websites overall performance working towards your goal of customer growth. With the use of article sites, you can also find your professional credibility grow as well, thus giving more confidence to potential customers. These elements work together to enable your growth throughout the World Wide Web and beyond.