One of the greatest ways to earn money online can be modeled after a real world business. Do you subscribe to a daily newspaper? Have you ever really taken a close look at that paper? No I don’t mean the actual paper itself but the business and how the company earns revenue. Every newspaper employs writers, correspondents, reporters, typesetters and much more. How does the paper generate the income to pay these people?
The answer to that question is really quite simple; they sell advertising space in the newspaper. Sure the consumer pays a price at the news stand for the paper but the meager amount charged for the end product is not the meat and potatoes of the industry. The real money comes from the advertisers who place their ads inside the paper.
Now take another look at your newspaper. Start at the front and work your way to the last page. I am sure that you will be hard pressed to find many pages that have no advertising on them. In fact I would bet that nearly every page has at least one advertisement on it, in fact you will find some pages with many. Someone is paying good money for each and every one of those ads. Selling ad space in your newsletter is one of the best ways to earn money online.
You can use this very same tactic in your own newsletter. If a newspaper can sell advertising space then you can too. Sell strategically placed ads within your newsletter to earn money.
Your ad rates depend on a number of factors. The first factor that you must take into consideration is the number of subscribers that you have. If your newsletter has 10,000 subscribers you charge significantly more than someone who has only 1,000.
The next consideration is ad placement. Most internet marketers limit the number of ads per issue to a maximum of three, top, middle, and bottom. Top ads cost more because they are the first seen. There is a debate over which spot is the second most valuable. Some say the middle and others the bottom. Top ads will always command a higher rate than the other two.
There is another type of ad that you can sell, the solo ad. A solo ad is sent by itself as an additional mailing on a particular day. These ads command the highest rate of all.
As you can see selling advertising space in your newsletter is one of the most powerful ways to earn money online. Keep your ads to a maximum of 3 per issue and be wary of sending too many solo ads. To determine your final rates find a newsletter that is of comparable size to your own and then email the publisher asking for a rate quote.