Email’s too formal. This was the statement from Mark Zuckerberg as Facebook rolled out its new Facebook Mail service.
Mark Zuckerberg, CEO and founder of Facebook, hosted an event today to discuss the Facebook Mail system, however, Mark said that Facebook is not launching a new email service; it is launching a new “Modern Messaging System”
The new Facebook Mail will work like an instant messaging service, which is very unique, and I can certainly see this being the way of the future. You, as a user can get a @facebook.com email address and you can use the Modern Messaging System, just like you would Gmail, and Yahoo, The main difference is the Facebook integration.
HOW IT WORKS
Say you are online at Facebook; your friend sends you an email. Instead of having to go to the inbox, the email will pop up instantly in the chat box. You can then reply to that email from the chat box just like you were chatting with the person in real time. The message you type will be sent back to that friend in email form. If you are not at your computer but have Facebook installed on your mobile device, it will send you a push notification about the email that you just received and you can respond in the same way.
With so many people wanting instant everything these days, I can definitely see Facebook Mail catching on over time. I do not think anybody will wake up tomorrow morning and say “I’m going to close my Gmail account and use Facebook only”. It is going to take time, but I think it is a step in the right direction.
Another feature of the “Modern Messaging System” is the control the user has over what email they receive, who they receive it from and how Facebook mail store and organizes the messages. Just like with Facebook, you can set up privacy options. You can choose who can send you mail. If you only want Facebook friends to be able to send you mail, you can set it up that way, or you can use it just like regular email.
You can tell Facebook Mail who your favorites are and it will organize your email in such a way that messages from your favorites will appear before your bank statement from Chase for example. Facebook Mail will also organize your emails like a long chat message, much like apple organizes the mail on Iphone now. If you get multiple emails from the same person, rather than all of the email being a separate message, all of the messages will integrate to form one long message, so you can quickly glance at what was said previously, without having to search for that old email. This is an excellent feature, and one I am really looking forward to.
Mark Zuckerberg and Facebook are taking a chance with the new Facebook Mail, but I do believe that it will eventually pay off. There are some very unique features built into Facebook Mail or the “Modern Messaging System” as Zuckerberg put it and with as many people using the popular social site as there are, I cannot help but think, this will be a huge success.
Facebook Mail will be rolling out over the next few months.