Between prancing on the sidewalks of San Diego or jet setting around the world, Rumi Neely of FashionToast
has conquered the level of success that most bloggers aspire to achieve. She lives the life of a seasoned
model, yet makes her own demands. Her creative ideas are taken into consideration; which is something most
models probably can’t identify with. She has been described as a muse to some of the most respected
designers in the industry. [Rebecca Minkoff, to name one]. While the rest of us are virtually rummaging through
spam, online bills and coupons in our inbox, Rumi is receiving offers from coveted brands and praise from the
designers that we salivate over. There are many bloggers out there who are reaching this level of success.
Some are designing for established companies like Urban Outfitters, RVCA and Coach. Some have the
opportunity to attend fashion shows where they accept celebrity treatment. They graze the pages of top fashion
magazines such as Nylon. It’s safe to say that a handful of talented bloggers are living the American Vogue girl’s
dream. Some people wonder why bloggers have become such a staple in the fashion industry? Some have not
had formal training and credit their keen fashion sense on inspiration. There are others who haven’t even made
it out of high school. So what is the appeal?
“The appeal of perpetual fresh content and the power of the ability to connect with so many readers is
undeniable,” Rumi Neely tells Teen Vogue. “There really is an insanely wide spectrum of viewpoints,
inspirations, and opinions rather than just the few magazines.” Bloggers give fashion designers a
bridge to what the everyday fashionista wants. Bloggers also give the average girl a more achievable ideal
than supermodels. When a fashion blogger wears a garmet or accessory people are more prone to purchase
because they feel as though they have a better chance at looking as good as the blogger.
There are some up-and-coming models who feel that bloggers are taking their jobs. Bloggers are featured in ad
campaigns and editorials now more than ever. Not only have they passed modeling 101, but they can style
themselves effortlessly. Some come equipped with a gorgeous photographer boyfriend; who can produced
photos that give magazine editorials stiff competition.
It’s mind boggling to imagine where the fashion industry will be in years to come. Once an exclusive venue, the
fashion industry has opened its doors to the public. They want “our” input, advice and to see “us” strutting down
the sidewalks of our respective hometowns. For many years, we’ve had to take the trends as they come. Now
everytime a picture is posted, a blogger has the power to steer the trends in a new direction. There are no
requirements to be a blogger. One doesn’t have to be 5’9 with the features of a goddess to show off her love of
fashion. I believe that the embracing of regular people is just what the fashion industry has
been lacking. The runway is just outside your door, the paparazzi could be under the same roof, and your
clothes are runway ready because you say so. Viva la fashion blogging.