Etsy is an amazing marketplace for handmade arts and crafts and vintage, and can be an excellent way to get more exposure than you might ever be able to get on your own. However, Etsy doesn’t advertise and is certainly not going to advertise your particular shop. If you want your shop to succeed, you need to bring extra traffic in, and the only way to do that is to reach out to potential buyers and market your shop. Here are the best tools available for helping your shop succeed.
Craft Cult provides a variety of tools for Etsy sellers to track their shops, which makes it a useful tool for keeping track of hearts and statistics. In addition to its shop tracking tools, however, it also offers advertising that can bring a substantial increase in traffic to your store since so many people use the site. Supply sellers will do especially well on Craft Cult because it’s mostly sellers checking the site. But if you create appealing photos and list unique items, you’re likely to get sales from your fellow sellers. Every time I’ve advertised on Craft Cult my views and hearts have gone up and stayed up for quite some time.
Etsy on Sale
Many Etsy sellers encounter little more than frustration when placing items in their shop on sale because a sale requires editing each individual item which, depending on how many items you place on sale, can take hours. Etsy On Sale solves this problem. Simply plug in your sale date and the kind of reductions you want, and they’ll take care of the rest, including adding an “on sale” tag into your item title.
Craft Count has a similar model to Craft Cult in that it provides shop statistics. However, it brings in quite a few buyers as well because it offers an application to track the most successful sellers in each category. Ads here are reasonably priced and easy to design, and guarantee you quite a bit more exposure.
Craftopolis, like Craft Cult and Craft Count, provides free online tools for sellers that allow you to set up listing reminders, track who likes your shop, etc. Ads are big, clear, and simple, which means they will draw potential buyer’s eye quickly.
Facebook allows businesses to set up fan pages which give you an opportunity to post information about sales, special Facebook discounts, etc. Set up a Facebook fan page and start with inviting your friends. When you make Etsy sales, include a link to your Facebook page with your package. One important note: if you spam people by posting every item you list, every treasury you’re in, or every sale you make, you’ll quickly lose fans. Instead, use your Facebook page to provide potential buyers with information that is relevant to and can help them- sales, discount codes, gift ideas, fashion forecasts, etc.