Brandiing is the packaging and communicating of what you do, whom you serve and how you stand out from the crowd in a way that sticks in the mind of your ideal client. You want your audience to remember you, right? Branding your life coaching business is a way to help achieve that recognition.
The benefits to branding your coaching business are numerous. It enhances your professional presence. It provides a “snapshot” of your services to clients. It boosts your revenue and helps you define your professional direction. I also helps you stay focused and “on message”.
There are five major components to branding your life coaching company. They are your company vision or mission, a clearly defined niche, your target audience/ideal client profile, the solutions your offer and a list of the uniqueness or strengths that differentiates you from others. These components will be inherently reflected in everything about your business–from the designs you choose and the products you offer.
If you’re not clear on the five major components, you will have a difficult time creating an image or message that is cohesive and will attract people to you.
Use these steps to start your own branding process. Put on your thinking cap and visualize your business and what you hope it to accomplish through your coaching services. Then write down your responses to the five components. Here is an example of how a life coach could respond: “My vision is for women to be able to coach themselves through limiting thoughts. My niche area is limiting thoughts. My target audience is women residing in the US who want help overcoming internal negative messages and behaviors that no longer serve them. I offer a step by step process for uncovering and resolving mental and emotional roadblocks. My unique strengths are ingenuity, uniqueness, methodical, philosophical.”
Once you’ve gained clarity on the above, it will be easier to choose a company name, logo, colors and fonts, and that all important marketing message that connects with your client. The branding process itself is simple. The challenge is in narrowing down your message until it’s crystal clear.