Rick Scott, Republican candidate in the Florida Governor’s race, won the primary based on the idea that the electorate has had enough of political incumbents. But now his lead is wavering as Florida residents are also tired of the kind of campaign he is running, which is just like the tactics of typical politicians. The negative campaign ads are getting old, but they are not only coming from Scott’s side of the race. Democratic nominee Alex Sink is using similar tactics in the race for Governor.
Scott markets himself as a political “outsider” who will create jobs and help Florida’s economy. On his website, he has a section attacking Sink, called “Alex Sink-ing Florida.” Scott paints Sink as an “Obama Liberal” who will do nothing but increase taxes, according to his campaign website. His main attacks link Sink to a number of increasingly unpopular Obama administration policies.
Alex Sink started out in the primaries by claiming she wouldn’t be the way the other candidates were, but by saying that, she was bashing them for bashing each other. However, Scott seems to be “sink-ing” the lowest in this race, as his ads are full-on attacks, whereas Sink’s negative ads are mainly to defend herself. Sink’s campaign website shows that many of Scott’s claims in reference to her are not true and she generally uses the media’s comments on Scott instead of her own.
According to Post on Politics, a political blog of the Palm Beach Post, a September 23rd Mason-Dixon poll surveying 625 registered voters in Florida found that Sink is leading the race at this point. The poll said that Rick Scott’s image was hurt during the primaries, and people’s views of him are negative for the most part.
Can’t anyone run a decent campaign, simply discussing what they have to offer their electorate? That is what I’m looking for. I don’t want to know why you don’t like the other guy; I want to know what your plans are. After all, Rick Scott’s television ad with his mother talking about what a good boy she has for a son is much nicer than his ads where he bashes Alex Sink…even if it doesn’t convince me he’s a good boy.
Instead of saying Alex Sink will give you high taxes, try, “I will not raise taxes.” Tell the people what you can do, and let the people decide. When I first saw an Alex Sink commercial during the primaries, I thought, she seems like she won’t stoop to the other candidate’s levels. Then she started bashing, and I sighed. Sink is claiming to be an outsider as well, according to her campaign website, since her experience comes from the banking field. If you want to be political outsiders, try not to use the same old tactics to win your campaign. It doesn’t convince the people that you will be any different when you get in the office.
On the other hand, we the people need to know the negatives of each candidate, and the easiest way to do that is to hear it from their opponent. If they didn’t dig up the dirt on each other, we may never know their faults. For instance, if Rick Scott hadn’t been attacked in the primaries, we might never know that he has been accused of Medicare fraud, more than once.
Jeff Ostrowski. “Sink leads Scott by 7 points, Mason-Dixon poll says.” Post on Politics.