Every year, the SEMA (Specialty Equipment Market Association) Show is aftermarket enthusiasts’ most expected event, with some really crazy cars being showed in Las Vegas. And this year’s edition looks like it won’t disappoint fans, because car makers are already announcing the cars they’re preparing for the show and Ford is also joining the herd. Among the many cars the Blue Oval will bring, there are no less than eight modified Fiestas, which will be the highlight of Ford’s stand at the show.
With the Fiesta available now in the United States too, Ford is hoping a lot of owners, especially young ones, which are the car’s main target, will want to customize their cars as much as possible. And that’s why Ford Custom Accessories is offering an extended range of accessories for Fiesta drivers, who will be able to make their cars unique in almost every way. The list includes exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, a kayak carrier for outdoor gear, a body-side tattoo and 18 available graphics.
“The Fiesta is one of those vehicles that resonates with everybody – especially with the younger market. Whatever you’re into, it works,” said Melvin Betancourt, Ford specialty design manager. “It lends itself to a lot of different themes. It’s a perfect fit for the aftermarket and for customers who want to express their personality.”
“SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed,” said Sam De La Garza, Fiesta brand manager. “It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires,” De La Garza said.
And here are the cars Ford hopes will get everyone’s attention at the SEMA Show:
2011 Ford Fiesta by Ford Racing Performance Parts will have the 2.0-liter EcoBoost engine enlarged to 2.3 liters to pump out 350 horsepower and will be available with several Ford Racing Performance Parts options including short-throw shifter for more precise shifting, Ford Racing exhaust, 17-inch cast-aluminum wheels painted in charcoal gray, Brembo brakes and Ohlins dual-flow valve dampers. The show car will be painted by a renowned artist during SEMA and then it will go on auction, with all the money going to Juvenile Diabetes Research Fund (JDRF).
2011 Ford Fiesta by Ford Vehicle Personalization will feature green accent colors on the wheels and grille, a four-piece body kit with a newly developed side graphic and a new interior package featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components.
2011 Ford Fiesta by Universal Technical Institute comes in a custom DuPont paint job and features an Air Lift full digital suspension, a custom roll cage, Status racing seats, Baer brakes and 18-inch wheels.
2011 Ford Fiesta by 3dCarbon is a customization program more aimed at racing fans, featuring 3dCarbon racing stripes, window films, rear roof spoiler, plus a four-piece body kit with an aggressive front air dam, aerodynamic side skirts and a black rear lower skirt.
2011 Ford Fiesta by L&G Enterprises will come up with what they call a “digital Fiesta”, which features circuit board-inspired graphics on the exterior, a new exhaust and air intake, while the black interior features carbon fiber accents and an integrated iPad command center.
2011 Ford Fiesta by H&R Springs features a new body kit with a large rear wing, European hood vents and a graphics wrap around the car.
2011 Ford Fiesta by Steeda Autosports “suffered” a series of handling and performance upgrades including a short-throw shifter and cold air intake by Steeda, new front and rear lowering sport springs, new dampers, antiroll bars and a front strut tower brace.
2011 Ford Fiesta by FSWerks comes with a line of high-performance parts like FSWerks cool flow air intake system and race exhaust, stress bars, a body kit, Continental ExtremeContact DW tires and Aristo Noble two-piece wheels.
All Fiestas will be on show at SEMA, between November 2-5 at the Las Vegas Convention Center.