Linkedin is the best online networking for professionals. It is a professional networking site that is easy to use, and is light on the advertisements.
Keep in touch with colleagues, find a group, find a job or post a job. The options in the professional realm are limitless, and the more you get involved the more rewarding it becomes. Linkedin is perfect for anyone looking to network in a professional fashion.
It also avoids the childishness and spam that can come with other social media websites.
It is a lot of fun doing research to see what paths people have taken to their various positions. What degrees do people have that led them to a particular job is especially valuable.
You have to be connected to someone, in order to be able to contact him or her. The system seems to know whom you are likely to know in real life, and whom you would not know. It is sophisticated, and this technology blocks a lot of potential spam.
Keep in Touch
Keep in touch with professional contacts, in a professional way. Do not spam your contacts. Every message should have a targeted message for that recipient. Do not use Linkedin to get email addresses for your email campaign, this will backfire on you.
The groups are great. The groups form on a common interest, and anyone can join and start discussions. From time to time, the groups clean themselves up. They remove those who should not be in the group.
For example, my alumni group removed everyone who was not an alumnus. I rarely see anyone in the group spam the group. If they do, they are quickly blacklisted and removed.
Beware of the Power Networkers
It is easy for your network to grow fast. However, I look at some people in my list and their network is over 500 people. To me, I might as well delete these people from my list. Only keep these type of people, if you have actually met them in real life.
Some people will collect contacts, and this is not the point of Linkedin. Linkedin is about networking.
Networking is about building and maintaining relationships. The people who have over 500 contacts are probably not staying in contact with everyone on the list. They are not netwrking, they are building an address list.
Do not feel you are a bad networker if you only have a few contacts. Only add those people you really want to keep in contact with.