Internet marketing is working on your social media campaigns, blogging, managing You Tube and much more. Internet marketing can quickly become a full time job for any business.
That is probably why many businesses turn to Google Ad Words.
Google AdWords vs. Internet Marketing
I just finished a Google Ad Words campaign for some of my websites. The return on the campaign was sad to say the least.
It did increase traffic to my webpages, and even though the campaigns have stopped, my overall traffic is up slightly.
The changes that I have seen are about the same changes I would encounter after investing half a day in internet marketing.
It was only a $100 campaign, and if I had invested the time and money into internet marketing i would have gotten a better return.
The trick to internet marketing, is that the effects are more long lasting than a Google Ad Words campaign.
Internet marketing is something you have devote time for every day. I mentioned above that the results are more long lasting than Google Ad Words, and they are.
I always see my traffic jump up after a day of internet marketing, and usually just a day or two later the traffic dies down.
The long lasting effects of internet marketing is that for every piece of content you produce, there are websites everywhere just waiting to announce it in a fashion that looks like they actually produced it.
This is a both a blessing and a curse. After all they are pretending to actually have your content, so they are stealing your traffic. However, if they are nice enough to provide a link to your actual content, they will increase your search engine optimization.
Either way, there are millions of websites set on auto pilot taking headlines, and summaries, and posting it on their websites as if they had made the content.
You must embrace this by making sure your contact information (website address) is in the title or summary of every piece of content you produce.
I prefer internet marketing to Google Ad Words. If you do not have a good internet marketer, than Google Ad Words are the easy way to quickly promote a website.