For some, Twitter is a fun way to stay abreast of the goings-on in our social circle – seeing that Jim is baking artisan breads this week or that Shiloh got (another) pair of new shoes and will be wearing them to the Giants game this week. That is well and good, and it can be a lot of fun, but, ultimately, it does not have much impact on our bottom line.
For others, Twitter has become a valuable tool of commerce. It is a way that small businesspeople can address an audience on a daily basis, keeping their products in the forefront of their audience’s minds and keeping followers aware of new products immediately as they are available as well as any other events occurring in the business. It is this latter group that the concept of growing a Twitter presence is the most valuable.
Twitter is a means of increasing individual’s and business’ impact on the Internet, and, by extension, on the world. Twenty years ago a clothing store in North Platte was fairly well limited to being just that. They had little means of communicating about their product to the rest of the world. In this amazing era of the Internet, it hardly matters where a business is located – they have access to the world, and Twitter is a tremendous tool for increasing how much the world sees of a business.
Here are a few pointers for increasing your Twitter followership:
Make it Easy to Follow You: On your website put a “Twitter Follow Button”. These embeddable buttons are available for free on various sites, and they take the work out of following you on Twitter. The button displays wherever you place it on your site, and the reader just clicks on it, and they are following you.
Drive Customers to Your Twitter Profile: On your website, which is now armed with a Twitter Follow Button, suggest to customers that to stay current on your offerings they should follow you on Twitter. It is something that does not occur to many customers and clients even in this modern age, so a subtle suggestion here and there is great.
Drawings and Contests: Depending on the type of business you run, you can host Twitter only drawings and contests that are only communicated via Twitter. Naturally you can advertise them via every other means at your disposal, but the contest itself is only for Twitter users.
Link Your Facebook and Twitter Accounts: Facebook has a Twitter application that will allow Twitter updates to post to your Facebook, thereby expanding your Twitter audience to your Facebook followers too.
Place a Twitter Link on Your Facebook Profile: The nested Follow Me on Twitter button is not an option here, but make your Twitter profile readily available to those who look at your Facebook profile – if they are checking out your profile, the odds are that they will like to receive your Tweets too.
Include Twitter Information in Print Media: If you make use of flyers, posters or business cards, put a small “Follow us on Twitter” notation along with your Twitter ID. Many people forget to include Twitter in print media, but it is a fantastic way to reach many clients who are not full-time computer users.
In short, remember to include your Twitter information when you are communicating with customers and potential customers. Often Twitter is not taken as a serious business tool, and it is therefore forgotten. Part of the reason that it is such a strong business medium is because of its subtlety – just do not let it be so subtle in your mind that you write it off.