The “Star Wars” movie franchise leads all others in worldwide gross earnings with 4.5 billion in sales, and 2 billion in domestic earnings. The “Harry Potter” franchise is fast closing with 1.7 billion in domestic sales, with a new film due in November, and another to follow. “Harry Potter and the Deathly Harrows”, the seventh film in the series is due in theatres in November. Since the new film is in 3-D, and these tickets are generally priced up to forty percent higher than normal movie tickets, it shouldn’t have any problem exceeding the “Star Wars” record. An eighth film in the series is slated for 2011. The nearest competitors to “Star Wars” and “Harry Potter” are the “James Bond” and “Batman” franchises. Both reportedly have projects in the works, but it’s highly doubtful their gross could even approach the sales of the top two. A possible challenger in the future might be fifth place earner “Shrek”. While “Star Wars” may be limited by an audience whose interests may have changed, and “Harry Potter” by a a star that seems to have already outgrown the franchise, “Shrek”, being animated has an advantage. Animated characters don’t age and a new audience is born every day. As long as the producers and writers can keep the ideas fresh, there may be no limit for this franchise. As it stands now, “Star Wars” leads the way, with an imminent takeover by “Harry Potter”, but don’t fret George Lucas fans.
Plans are in the works for release of the “Star Wars” films in 3-D in 2012. The race is still going, will the spacecraft lose it’s spot to a boy on a broom, only to be passed back by the spacecraft. Wait closing fast is a giant green guy, an underdog, with a monster like following that grows every day. “Harry Potter” wins the sprint, “Shrek” the marathon, and we get to watch it all.