Recession? What recession? Health food stores, especially local health and farmer’s markets seemed to have done well during the past few years recession.
Natural food stores have flourished during the recession. Organic produce typically costs 40% more than it’s conventional counterpart. But that hasn’t stopped consumers from buying organic. Some have switched due to national outbreaks of salmonella from large growing companies. From lettuce to carrots to eggs it seemed like outbreaks were constantly popping up in the news. And that drove many to switch to buying organic produce, milk and eggs.
Right as the recession hit, the green revolution began. News suddenly turned to hybrids and carbon footprints. Everywhere you turned when gas was $4 a gallon was an answer: hybrids. Toyota couldn’t keep their hybrid the Prius in stock. In fact, many were put on waiting lists. The biggest push? Sustainability. Gardens popped up in the smallest of spaces. Buying fresh, local produce in season became the big push. And it worked. Many health and natural food stores saw an increase in produce sales from 3-5%. Some saw even more.
Since 1996, organic sales have flourished. And while growth may have slowed during the recession, organic sales still continue to increase. The Organic Trade Association says that organic sales have grown 14% to 21% annually during the years 1986 to 2007. In 1990, organic revenues were approximately 1 billion dollars a year. Today? They have reached about 20 billion annually.
Organic brands have used some great tactics to get people using their products. Coupons have been one way. Muir Glen offers printable coupons on one of the most popular coupon sites on the web, Coupons.com. Other organic companies have followed suit. The more exposure, the more that customers will recognize and use the product. Coupons can also be found right on a company’s website. Get customers to your website, allow them to print a coupon and they’ll get to know your product better.
Organic products have also gone more mainstream. Instead of only being able to be found at natural food stores, you can now find popular organic products at stores like Walmart and Target. In fact, some of these stores have extremely large sections of organic and natural products at competitive prices.
Local health and natural food stores are able to bring more personalized care to customers. From a smaller, quainter feel when you walk into their store to a large variety of local products and produce, natural food stores are able to really reach and target their audience with the products they want. All of these things combined have made organic products as popular as they are today, and will continue to do so for the future.