HMA Public Relations has been selected by the Arizona Governor’s Task Force on Tourism and Economic Vitality to implement a communications strategy in response to the criticism over the state’s immigration law.
The task force is comprised of members from the Arizona Office of Tourism (AOT), the Arizona Department of Commerce, the Arizona Mexico Commission, as well as the Arizona Hotel & Lodging Association and the Arizona Tourism Alliance.
The $100,000 contract is under the direction of the Arizona Office of Tourism. According to Mark Stanton, deputy director of AOT, HMA is an awarded vendor on a current statewide public relations contract. Using the scope of work from the task force and HMA’s proposal of work to the statewide contract, the selection was made.
HMA has been provided public relations and marketing communications to state agencies for several years. This is the first time it has been selected to work with the AOT.
According to Abbie S. Fink, vice president/general manager and account supervisor for this effort, the campaign will focus primarily on traditional media relations in targeted domestic markets as well as Mexico City and Northern Mexico. Grassroots communications efforts are also planned to engage other state businesses and organizations in helping share the important tourism and economic vitality message.
The travel and tourism industry contributes significantly to Arizona’s economic vitality and is an essential tool to growth and development. Every county (15) in Arizona is impacted by this powerful industry. In fact, for many rural communities, tourism is the number-one revenue generator for their region. Last year more than 35 million people visited Arizona and spent $16.6 billion throughout the state..
For more information on tourism in Arizona, visit www.arizonaguide.com.