We all are quite aware of the great benefits of webinars. How they can be used to help boost your bottom line, improve employee production and upgrade customer service. Knowing all of this, many of us still refuse to acknowledge that having a meeting from the comfort of your home or office has created a void that webinars will never be able to fill.
That void is the need we all have for social interaction. There used to be a time when people got together to listen to and learn from others in a small classroom setting about how they could possibly better their business. These talks were given by people who were quite tangible. Now that we have things like webinars and sites like “Go to Meeting”, much of the interaction is more superficial than real.
Recently I attended a webinar to learn more about how the government could help small business owners. I had questions but because the computer froze or my question was not submitted fast enough to get an answer, it was never answered. At the end of the webinar, there was a place available to place all of your unanswered questions which would be later addressed and a response emailed. Needless to say, that never happened so I continue to submit the same questions at every single opportunity that I get. This was not the case when these classes were given in person. Even though I could not get all of my questions answered during the question and answer period of the class, I was able to approach them later and get the answers that I was seeking.
Another, sometimes unseen, result of webinars is that the hotels and stimulus brought to the city where these classes were held did serve to enhance the lives of its citizens and provided some temporary, if not permanent jobs for the area. It also gave the city a chance to showcase the best that it had to offer. It added to the viability of the airlines used to travel to these meetings and rental car companies as well.
The real answer to how a companies’ investment in their sales force could reap large rewards is when these happen, they were people meeting people. It was individuals sharing personal and private information. It was people developing and renewing relationships. These relationships would later be well needed when there was an issue which had to be resolved and there were no one to whom management could really turn. These increased the bottom line each and every day because those connections allowed all to patronize locally and nationally for far less than it costs us now. These problems were fixed for free and were solely based on nothing more than a handshake. This was people getting along and all aiming for one common goal which was the success of each other. People actually caring about people instead of pretending. It was a time when the only difference you saw was the company’s name on their name tags.