Can you guess what Google, Yahoo, Facebook, and YouTube, have in common other than you are familiar with the names? They are all ranked high on ranking.com’s website because they are the most visited websites as of the publication date of the November 2010 issue of Website magazine. As of the writing of this article ranking.com ranks Google as #1, Facebook as #2, yahoo as #3, YouTube as #4, live.com as #5, MSN.com as #6, Wikipedia.org as #7, Microsoft.com as #8, Amazon.com as #9, Twitter as #10 and Ebay the auction giant is #11 in their Top 25 Sites list.
You may be asking yourself what makes these websites rank so high on the list? Let’s examine the rankings further to see what if anything they have in common. Google Internet Search Engine, currently #1 has 73,879,305 links pointing to the site with a link popularity ranking of 8. Google’s headquarter is in Mountain View, California in the U.S. The site language is English. Google is a popular search engine site. Facebook has 2,431,198 links pointing to the site and has a link popularity ranking of 197. Facebook’s headquarter is in Palo Alto, California U.S. Facebook is a popular social network service. Yahoo has 55,691,947 links pointing to the site and a link popularity ranking of 10. Yahoo’s headquarters are located in Sunnyvale, California U.S. and Yahoo is a best known for being a web portal, a search engine and a Directory but it also offers web mail service, news, advertising and social media websites and services. YouTube has 276,851,345 links pointing to the site and a link popularity ranking of 3. YouTube’s headquarters’ located in San Bruno, California U.S. and YouTube is a popular video sharing website.
Other than the obvious fact that they all of these sites have headquarters in California they have other things in common with each other that help them to get high ranking from ranking sites like ranking.com. They all have an incredible number of backlinks pointing to the site (multiple millions). Why does this matter and why does having a large number of backlinks bring high rankings?
What are backlinks? Backlinks are incoming links to a website or web page. In other words someone has placed a link on a web page or website that links back to another website or web page in this case back to Google, Yahoo, Facebook, and YouTube. Why are backlinks important to ranking? The online world recognizes backlinks as an indication of the popularity or importance of a website. Search engines such as Google give more credit to websites when they have a high number of quality, relevant backlinks. What makes them relevant is if they have content on their site that is relevant to the content on the site they are linking to.
If you have a website and are interested in having it rank high you should pay attention to actively getting relevant backlinks to your site. Two tools that help you build backlinks are a Backlink Builder Tool like the one found on webconfs.com and a Backlink Anchor Text Analysis Tool like the one on Bestrank.com.