Internet star Ryan Higa is known as Nigahiga on YouTube. His comedy videos have been viewed over 600 million times, and since he started his YouTube channel back in 2006, he has attained almost 3 million subscribers.
Those are some huge numbers, and it has many wondering just how much money the young star is making from his YouTube videos.
Is he rich? Is he a millionaire? Let’s get right to it and find out.
Unfortunately, YouTube partners aren’t allowed to disclose information about their earnings, but there are some estimates we can take a look at.
Back in April, Business Insider released some of their findings on what exactly some of the popular YouTube partners make. Their findings are based on the following estimates:
“- Revenue only comes from banner ads served near content (we ignored pre-roll or overlay since we can’t easily isolate by publisher).
– Since YouTube banner ads have a two-second load delay, we estimate 2.59% of viewers click away before an ad loads based on separate research.
– Ads were served near all videos that loaded (since there are partners, this is generally true).
– CPM for the banner ads was $1.50 (Google auctions a lot of this inventory off; we rounded this 2009 estimate down to be conservative).
– YouTube is splitting ad revenue with partners 50-50.”
So, using those estimates, Ryan Higa makes an estimated $151,000 from YouTube annually.
That figure may be higher too, if you take into account the money he earns from other YouTube projects and sponsorship deals.
How much do you think Nigahiga makes from YouTube? Is it more or less?
Also, are you a YouTube partner? How much are you making from your videos? Be sure to let us know in the comments below.