Sometimes the greatest ideas are just the seed on the tree of article marketing. When one idea seems too good to be true, maybe that idea is just too big for article marketing purposes. The most effective pieces uploaded to submission sites are those that fine tune a specific question. Larger, more profound ideas are just right for breaking down into 10, 20, 30 or more specific smaller topics.
Breaking Down the Larger Topic into Smaller Niche Topics
With that great idea in mind, the time has come to get out the old-fashioned pen and paper. Draw a circle in the middle of a plain piece of paper and write your perfect article marketing topic. Draw five lines coming off the main circle. At the end of each of the lines make another circle and write a one or two word phrase breaking down the large topic into smaller sub-topics. From there, do the same thing again with five lines and circles coming off the sub-topics. Now, you have 25 article marketing topics created from one “Voila” moment.
Brainstorming for Article Marketing Ideas Example
Here is an example of how brainstorming can multiply article marketing ideas:
Main topic (your niche or perfect idea): Supplements and Pregnancy
Sub-topics: Stimulants, Vitamins, Minerals, Combination Supplements, Appetite Suppressants
Sub-topics of sub-topics: Stimulants (Caffeine, Bitter Orange, Guarana, Ephedra, Kola Nut), Vitamins (A, B, C, D, E), Minerals (Calcium, Potassium, Iron, Magnesium, Sodium), Combination Supplements (Weight Loss, Immune Booster, Joint Support, Digestive Support, Pregnancy Support), Appetite Suppressants (Hoodia, Chromium, Kalium Phosphate, Calcium Phosphate, Calcium Fluoride).
After breaking down the main idea for article marketing, we have listed 25 potential articles that can be worked with a pregnancy angle. If a writer, website owner or affiliate marketer knows their niche, making a list of this sort will take only a few short moments. That single perfect idea has now turned into a long list of articles that will provide detailed information to people searching for specifics on how supplements affect pregnancy and whether or not they are recommended.
Why Brainstorm in the First Place?
Article marketing is a game of chance. Most authors start out thinking huge amounts of traffic will be driven to their website with the first article. That is not the case. Building an online reputation for provided detailed, accurate information that is not fluffed full of unneeded content will cause more people to reprint the article and more traffic to the link destination. Simply put – more articles means more reader and publisher trust which leads to more traffic and sales.