Veteran online writers usually have more ideas for articles than time to write the articles. If you struggle to find content ideas and article topics that will sell, however, here are effective strategies using search engine terms. Use your Google, Bing, Yahoo or other search engine utility. Here’s how.
For a very basic search, first clear your search and browsing history, so that your search won’t come up with saved searches you have already made. You will be starting from a clean slate. Type one letter in the search bar. The search engine will list the most popular words and terms under that letter. Here is an ordered list that Google currently pulls up when I type in ‘a’:
a t & t
Basically this means that when searcher begin a search engine with words beginning with ‘a’, these are the most common searches. Use this strategy to help you brainstorm on different articles using those topics in the title. Be careful, however, to provide some useful new information about the topic, or your article will get buried under the countless other content on the topic. Let’s suppose that you want to write an article about ‘Shopping at Amazon for Best Prices on Birkenstock Shoes’. To find out if other articles come up on buying Birkenstock at Amazon, simply search one of the major content companies like Associated Content, Helium or Bukisa, or use Google, Bing or Yahoo! searches for related content. Performing that search shows that all the links on Birkenstock at Amazon, link back to Amazon. No articles on this subject appear on Google’s first page. Be sure to include the word ‘amazon’ in your title and keywords.
You can refine this technique to help you create titles for articles, too. I’m working on a series of articles about mnemonic devices and acronyms for use by teachers to help students memorize information. I’m working on the animal classification list: Kingdom, Pnyllum, Class, Order, Family, Geus, Species. I wanted to see what other information was written about acronyms for animal classification. I typed ‘acronym’ into the search. One of the first searches on the list was ‘acronym to remember taxonomy’. What appeared were several acronyms for the animal classification terms. I would never have chosen the word ‘taxonomy’ for my search or title, but clearly others did. Now when I write my article, I’m going to use the word taxonomy in the article title.
Using Google search lists has guided my content ideas, keyword usage and article titling greatly. For more writing tips, see the blogs linked to this article.