Success at craft fairs is dependent upon a number of factors. The more you learn how to handle these factors and incorporate them into your craft fair presence, the more money you’ll take home at the end of the day. Here are some essential tips for becoming more successful when you show off your wares at a crafts fair.
A live demonstration of your skills in your craft of choice will bring customers to your booth. If your particular talent is one that winds up with something truly unique, you should definitely come to the crafts fair prepared to strut your stuff. The more fascinating you can make the attraction of your creating the very things you are there to sell, the bigger the crowd will be. Demonstration also helps jumpstart much-needed word of mouth advertising around the crafts fair attendees.
Your crafts fair display should be an enticement too sexy to pass up. Doesn’t matter if your particular product is actually sexy or not; you just want to make sure that you have set up a display along the front of your booth that showcases the absolute best you have to offer. Resist the temptation to give the visitor too much to look for. A few carefully placed masterpieces will entice more successfully than an overcrowded field of objects with no rhyme or reason. You should also allow customers to easily find your business card and a brochure if you are handing them out.
Discourse means engaging the customer. Don’t just bring a chair and sit there waiting for the buyer to magically appear. You can’t learn charm, but you can learn how to small talk. Invite the craft fair attendees into your booth by extending a nice greeting. Discuss the weather or what kind of time the customer is having at the crafts fair. An opening gambit based on a hard sell is the quickest way in the world to lose a customer. If possible, refrain from sales talk until after the customer has decided to buy something.
Detection means keeping a firm eye on what items customers are picking up the most, what they passing over the most, what is selling best and what is selling least. Your customer detector must be set in the always-on position so that you can detect the slightest trends and movements inside your booth. If customers are not making it to the stuff in the back of your booth, it’s probably because they are bored by the stuff in the middle. Consider mixing things up a bit more to increase the interest in everything you have. If your detector picks up on the fact that people are buying more stuff from the back than from your front of the booth, consider switching the objects out.