A bridal trunk show is a special event for brides-to-be. It showcases the dresses of a featured designer at specific bridal salons across the country. The designer’s newest collection is highlighted and displayed for purchase, oftentimes before it hits the stores. These shows can be found by contacting your local bridal salon, or by searching the internet. There are pros and cons to attending them. But, I feel the pros outweigh the cons. My close friend purchased her gown this way, and I was lucky enough to accompany her.
A bridal trunk show allows brides to view and try on gowns that are fresh off the runway. They haven’t even made it to bridal shops yet. It is an opportunity to buy a dress that is unique, and even one of a kind. Usually, these gowns are a designer’s favorite, or a best selling style.
A representative of the label, or even the designer will often accompany the dresses. They can answer specific questions about the dresses, and offer certain extras for free, like a neckline change, train length change, or applique change. These changes would usually cost a fortune if you were to have them done at a tailor. They will also personally measure you for your dress.
The salon hosting the event will usually throw in extras for attending. These extras may range from discounts off the gowns to discounts off the bridesmaids dresses. For instance, I attended the Eva’s Bridal trunk show for designer Rosa Clara, in Oak Lawn, Il in early October, with my close friend. They offered special pricing for anyone who bought a dress that day. We had to make an appointment to attend.
Now, on to the cons. These shows usually book rather quickly and appointments need to be made well in advance. If you do not have a reservation, you probably won’t be able to walk in the day of the event.
If you find a gown you are in love with, it needs to be purchased on the spot. This doesn’t leave a lot of time to debate.
Bridal trunk shows are tons of fun. They give future brides the opportunity to buy designer gowns, that are one of a kind. They can meet with someone from the label, and have all their questions answered about a particular gown. I highly recommend attending one.