Email marketing is an effective way of reaching an unlimited number of prospects, customers, and clients. Small businesses can especially benefit from this type of marketing. It costs a lot less than direct mail campaigns because you do not have to pay for postage stamps. However, it will only be effective if done the right way. Here are some tips to help you begin your email marketing campaign and be successful at the same time.
First, you must use a reliable email marketing service like iContact, Constant Contact, or some other reliable service. You will find the fees to be pretty affordable. You will certainly save a lot of time and effort. Also, make sure that you get the recipient’s permission first. Spamming could hurt your business’ credibility and you could be blacklisted or even blocked by email providers.
Have an “opt-in” mailing list, which means that the people receiving your email opted to join your mailing list. See to it that each of your emails has an “unsubscribe” link that recipients can click if they want to stop receiving your emails.
Be straight to the point. Most of your recipients barely have the time to read an essay and would probably scan over your email if it’s too long. Have an attention-grabbing subject line, not a spammy subject line. Communicate your message in a few short sentences. End your email with a strong call to action.
You can use videos and audios for your campaign, but use them sparingly. Videos take time to load, and more often than not, people in your mailing list do not have time to watch them. Audios can be very annoying especially when they are on autoplay, so consider giving the receivers the opportunity to turn it off, or simply don’t use autoplay.
Here are some other quick tips to help you with Email Marketing
Plan your work and work your plan.
Have short term and long term marketing strategies.
Do not try to sell something each time you send an email.
Build a relationship with your list first.
Share something personal. Send out holiday greetings.
From time to time, give them some useful information.
You can only hope to succeed at email marketing if you do it the right way. Remember to follow these tips when you start your email marketing campaign and you will be on the right track.