If you’re a serious craft blogger with the motivation to succeed, you’re likely a great candidate for potential sponsors. Small businesses are increasingly turning to blog advertising to reach a core demographic. But, knowing how to advertise your site to advertisers can be a challenge for even the best bloggers. Here are five tips for monetizing your craft website.
1. Establish a Value-Adding Web Presence of Searchable Content
If you don’t have content that’s valuable to others, few will care to find your blog. And, if you don’t have searchable content, even those who want to find you, won’t easily be able to. If your blog is built around offering free knitting tutorials, for example, you’ll want to make sure to use those words throughout your content as is appropriate. Predict what search words people looking for your content would use, and draft your posts accordingly.
Your site need not appeal to everyone; in fact, niche-specific blogs often succeed because they have such a tight focus. Stick to your core competencies–the segment of crafting that you love and know. You won’t be all things to all people, but you might be able to become the source for something.
2. Obtain a Solid Readership, Networking with Other Bloggers
Network with other bloggers and participate in online communities, as desired, to promote your content. If your content is searchable, your audience will ideally find you. But, especially in the beginning, you may find it helpful to reach out to others who will predictably enjoy your blog. Make it easy for readers to be notified of new posts and engage with your audience as you see fit.
3. Track Page Views and Subscribers
Use Google Analytics to track page views and other site statistics that advertisers are interested in. Know how many monthly visitors you have to your blog, how many are new and how many are retuning. Understand which are your most popular posts and ponder what of your content best appeals to your audience.
4. Post Contact Information for Sponsors, Possibly Including Financial Terms
Some craft bloggers simply list an email address on their site, saying “sponsors can contact.” Others find it helpful to actually create a page directed at sponsors, letting them know a few site statistics and possibly even specific financial terms. Look at the popular craft blog Ucreate’s “Advertise” section or A Little Tipsy’s “Advertise with Us” for ideas.
5. Approach Potential Sponsors as Desired
As you wait for sponsors to contact you, you can also contact potential sponsors. You can view others’ blogs to identify specific companies that already implement this kind of advertising. You can also approach local companies who could potentially align with you. For the best chance of success, locate companies that offer related and complementary services or goods.
“Advertise with Us.” ALittleTipsy.com.
“Google Analytics.” Google.