Facebook has undeniably become one of the juggernauts of the internet realm, with its singularly powerful ability to connect people. Although it began as a “simple” social network, it has expanded its reach to include media sharing, business applications, advertising avenues, and more, as their staff constantly brainstorms how to further use such an incredible strength at their disposal.
As seemingly everyone has been affected by Facebook, the workforce is no exception, which has given rise to controversy over how much of a distraction the website is, and exactly how to use Facebook in a professional manner. Many consider it a tool that can be used well or used wastefully, and many supervisors surely hope that their employees would utilize the web giant as well as possible.
Throughout your use of Facebook, it is best to maintain professionalism, whether at work or even in your personal time. As your Facebook profile is the digital presentation of who you are, use common sense as you share information, display photos, and interact with other human beings. All of these experiences will reflect on you professionally, and knowing how to navigate the site without controversy or embarrassment is crucial to knowing how to use Facebook in a professional manner.
With the advent of official pages that Facebook users can “like” for entities, whether companies or celebrities, this has given businesses a new method through which to reach customers, both new and old, while presenting their core values and message in a distinct media. Learning how to use Facebook in a professional manner means mastering how to use it to grow business rather than distract from it. If you organization does not have a Facebook page, ask yourself seriously: Why not?
Although there are definitely other available forms of communication, occasionally sending a Facebook message or using a wall post can be a great way to connect with someone. In a business sense, this can include finding a key vendor or client, or simply using your Facebook page as a publishing groundwork for your online platform.
How to use Facebook in a professional manner will be a question that is interpreted and thus implemented differently by every organization, with fewer sure answers emerging rather than intangible strategies. The important objective is to research your options to figure out how to best take advantage of its opportunities provided, and avoid misuse in a manner that will reflect poorly on yourself or your business.