PLR, or Private Label Rights, is readily available to online business owners. This quality, affordable content can be used to establish online authority, build an online business’ brand and position an online business as being an expert in their niche. PLR does not need to be used as the text document it comes as. There are many avenues to explore when deciding how to use PLR articles.
eBooks – Most PLR is sold as an article pack containing 5 to 10 articles. These articles are typically written around a single topic or niche. Purchasing PLR in this manner provides a prime opportunity for creating a free eBook or report that can be given away to build your online following or email list.
Autoresponders – When building an email list, it is imperative to provide free information on a frequent and regular schedule. Modify your PLR article pack to fit your individual needs and load it into an autoresponder series. These scheduled, value-based emails will keep your customer’s attention for a long period of time and keep them back to you for their online needs.
Website Content – If you are in the start-up phase of your online business, you website or blog may be lacking in the content department. Rewrite your purchased PLR and publish it on your site. When a potential customer lands on your website, they will immediately see the expertise you hold and how your business can be a benefit to them.
Article Marketing – One of the best ways to drive traffic to your new site is through article marketing. Finding the time to write high value articles, or hiring a freelance writer, may not be an option. Use your PLR content as a starting point for creating the quality articles that will build your brand. Think of it as research that has already been completed. Then revise it to reflect your personal style and message.
Video Marketing – In recent days, video marketing has risen to the forefront of online marketing methods. Instead of posting written text, consider making your PLR into a video. Maybe your PLR can be turned into an online tutorial. Maybe you can use the information to introduce your face and voice to your potential audience. Letting your audience see the face behind the words is powerful in building online rapport.
Get creative when deciding how to use PLR articles. You purchased it, and you are free to modify it to your individual needs. Take the time to make it yours.