Okey-dokey, pig in a pokey, good morning, jobseeker description writers. How many times have you slipped past a job description in the newspaper or on the superhighway of porn and social media intimidation? Job descriptions that have no oomph, pizazz or just plain style are written every day by people who really should know better. If you want to get the best workers, you should entice them with an effective job description. If you own the business and it is small enough, one of the first things you should do tomorrow is set aside time to write a more than adequate description of each position within the company.
Many job descriptions fail to lure the best and the brightest because there is not clarity of purpose. Who wants to apply for a mystery job except for Shaggy and Scooby and the gang? If you are afraid to tell the potential job applicant what kind of job it is, you should just hire some illegal immigrants and save yourself the trouble. The major benefit of a top quality job description for the employer is that specificity will winnow out the flotsam and Gibsons who may arrive looking for a job as weakly as the job is described.
Space in newspapers is limited and expensive and never even viewed by many jobseekers under 30, so it may be difficult to get in all the information you need. You might want to consider renting one of those electrical billboards that post four or five different images a day. You’ve got to have room to include the following important information in any job description:
– the job title
– department of supervision
– salary range
– educational requirements
– experience requirements
Can you fit all that into the newspaper and still afford lunch? Maybe not. Or maybe so. It may all depend on your ability to avoid putting too much into a job description. Let’s say that the job title is Internet Marketing Guru. Let’s also say that the position may not require full time working on the Internet, but may occasionally include other duties. You have to make the call on whether you want that information out front or to hold it back for the interview. You don’t want to scare anyone away from thinking they’re a gopher/marketing guru, but you also don’t want to run the risk of wasting valuable time interviewing some Internet guru genius who isn’t going to be satisfied being on call for miscellaneous duties.
The key is making the job description as concise and tightly written as possible. But how do you manage to write everything that the job entails without it being as big as Stephen King on a writing binge?
– avoid unnecessary verbiage
– keep it simple by avoiding words like verbiage
– arrange the job description in a logical sequence following the aforementioned advice
– use technical jargon only for advanced positions
– eliminate all your articles (a, an, the, etc.)
– describe the job duties in the present tense
– don’t oversell
If you can do all this and make it fit inside a newspaper ad or on a billboard, then you have written the perfect the job description.