When young and expert entrepreneurs step into a business for the first time, the hardest part and perhaps the most important one is ‘getting started the right way’. Or in other words, making a good first impression for their business name and creating a good brand value. But why is that? And how can this affect your business?
Well for starters, you don’t want to give a bad impression to your customers as it will indirectly or even directly kill off your entire customer base, including all future prospectuses. Build customer relationship and gaining their trust is the part where most startups fail. And those that do succeed go on to being a successful brand!
This is what branding in general means, gaining trust and a good first impression can help build a very valuable and loyal customer base. In some cases it can even start a word of mouth campaign for your company or services, resulting in a viral ‘free of cost’ campaign for getting new loyal customers. This is how most successful ‘brands’ in today’s world work. Look around and you will realize that almost all brands have a success story to tell and all of them have a huge fan following of loyal and trusted customers. And what is the advantage of all this? You can keep selling and reselling to these people because they actually love and trust your company’s name!
But in the current tech age with so much competition and a saturated customer base, how can you stand out from the crowd? The easy way to put it – keep up with the crowd. Your first impression has to be credible and professional, yet it should also be appealing and personalized to each of your customers need.
For starters you can always indulge in social media and encourage socializing with your current and future customers, this is one way to build trust and it explains why most businesses are now getting onto Facebook and twitter. A modern customer will always trust a name that they can find on their Facebook or twitter accounts then the one that they have never heard of and have no access to information about it.
Starting out can be hard but eventually you will start building a loyal base of customers and these customers are worth a hundred times over temporary customers. Building customer relationship is good for any business and it is recommended for all startups to plan out their first impressions beforehand, for you might never know that your competitor can beat you up in a very short period because they started out great and are the new word on the street!