Recent headlines tout the likely replacement of Blackberry devices in some of the largest companies in the nation. Bank of America has announced a review of their technology options and Dell, Inc. has already begun switching to Windows Phone 7 devices. It’s a safe bet that Apple, Google and Microsoft all use their own devices rather than Blackberry units. One can imagine some of the conversations going on inside the boardroom at Research In Motion (RIM).
The iPhone communicates with Microsoft Exchange Server through Microsoft’s Exchange ActiveSync, and any Android phone works quickly and securely with any Exchange Server through the Good.com application. Windows Phone 7 devices work natively with Exchange. That leaves the Blackberry Enterprise Server standing in a suddenly crowded room where once they were alone.
RIM is losing market share to Android and iOS daily and Windows Phone 7 is starting to bite into its piece of the pie. According to Nielsen, RIM has lost some seven percentage points in the last year. Apple has grown to 28% of the market (two points behind RIM), while Android grew faster than any other platform in the last quarter.
It’s clear from recent market news that the speed, reliability and security provided to corporate customers by RIM are now being provided by other devices. The list of technology and pricing options is a boon for enterprise customers, but may be sounding the death knell for Blackberry dominance in the business world.