The popularity of Pepsi’s Throwback campaign has apparently been so successful that the company is currently in plans to convert back to cane sugar instead of using the far less efficient sweetener known as corn. According to two different Pepsi bottling merchandisers at two different stores that I talked to, Pepsi won’t be bringing back the delectable Mountain Dew Throwback or the just-okay Pepsi Cola Throwback for those irritating Limited Release volumes, but will convert their plants to use natural cane sugar instead of corn syrup to sweeten all their drinks.
Everyone who grew up on soft drinks before the 1980s can only hope that Pepsi also goes back to bottling in glasses. Cane sugar plus glass bottles equals a drinking experience that those who have consumed soft drinks from a can or plastic bottle that was sweetened with corn syrup can only dream about. The facts are in: cane sugar-sweetened soda tastes better than corn syrup-sweetened soda. And soda from a bottle tastes better than soda from a can.
The move to cane sugar that Pepsi is allegedly considering only makes sense. The price of corn has risen to ridiculous heights. All Pepsi had to do was look around and see how popular current cane sugar soda-like Boylans-has been. Not that long ago, you could only get Boylan’s cane sugar soft drinks in Pensacola at the upscale World Market. A few weeks ago Winn-Dixie and Wal-Mart began selling Boylan’s. Boylan only uses cane sugar, so it would seem the march back in time to make soft drinks that taste better than any alternative is in full gear.
Since nothing soft drink industry has been an original idea since someone decided to put cherry flavoring in Coca-Cola, one can only expect that that company will also go back to cane sugar and end this corn syrup nightmare forever. People of a certain age who lived within a certain climactic region can tell you urban legends about coming in after a game of baseball or coming home from the beach and finding a bottle of Coke in the icebox. That first sip would seem to on forever and it tasted better than anything that Napoleon or Caesar had ever tasted. It’s not an urban legends, friendo. It’s true. A cold cane sugar-sweetened Coke in a bottle-especially the short bottle-is one of those experiences that old timers talk about that actually did happen.
Maybe-just maybe-you’ll be able to see for yourself soon.