Kanye felt it necessary last year to interrupt Taylor Smith’s acceptance speech when she won the Best Female Video award for “You Belong With Me.” He wanted everyone to know he thought Beyonce deserved the award for “Single Ladies” (Put a Ring on It). Beyonce actually won Video of the Year for “Single Ladies,” the most coveted award of the evening. When Beyonce accepted her award, she tried to undo the damage, showing tremendous class by inviting Taylor Swift onstage to recoup the moment Kanye stole.
Kanye has already made multiple apologies: on “The View,” on Jay Leno and on the telephone in a private call with Taylor Swift. Now, just a week away from the 2010 VMAs, and on Beyonce’s 29th birthday, Kanye West decided to remind everyone how sorry he is for the rude and uncalled for incident at last year’s VMAs, in what he called “a stream of consciousness” on Twitter.
The VMAs are coming up next Sunday, and Kanye was announced as a scheduled performer on MTV News on August 12, so why did he wait until Beyonce’s birthday to send out a new apology?
The stream of tweets from Saturday, September 4, actually began with an effort to blame the media for demonizing Kanye: “They wanted yall to believe I was a monster in real life so you guys wouldn’t listen or buy my music anymore.”
He interrupted that thought process to wish Beyonce a happy birthday with this tweet: “Happy B day to sister B … I gotta … gift for you. “
Kanye then continued to progress through the effects upon his life as a result of the 2009 VMA incident, saying that he had to cancel his tour with Lady Gaga (in October 2009), and shut the door on his clothing stores. He says that even a year later, people call him an a-hole in the first 2 paragraphs of whatever they write about him, and, Kanye says, if you google the word a-hole, “my face may very well pop up 2 pages into the search” (although that’s not exactly who popped up when he wrote it.).
Kanye indicated that he is willing to make even more direct amends to Taylor Swift in this tweet: “I wrote a song for Taylor Swift that’s so beautiful and I want her to have it. If she won’t take it then I’ll perform it for her.”
He talks about his haters and wishes he could meet each one face to face to change their opinion of him, and says “I want to win there [sic] hearts back so I can continue to bring my take on culture to the masses with a clean opinion.”
Perhaps Kanye West is putting all this out there right now, hoping the remembrances of last year’s events that are bound to pop up this week will now have to be prefaced with his fresh apology. He says he’s thankful to Twitter for the platform but, quite possibly, he would have been better off using his blog, where he may have been able to put together something a little more cohesive and edit out thoughts he ought to keep to himself.
The tweets come off as so much self-centered concern for what he has gone through as a result of being a “jackass” (if I can borrow an opinion from President Obama). “MTV? JAY LENO? BEYONCE? ALL FORMS OF MEDIA? TAYLOR? KANYE WEST? Who gained? Who lost?,” Kanye tweeted.
You have to wonder what sort of positive reaction Kanye West thinks such a tweet will get him. Does he think it’s unfair that he suffered the most from his bad behavior, or does he think he did everyone a favor?
Lady Gaga and Eminem are the heavy favorites at this year’s VMAs. I doubt if they want Kanye to do them any favors.
Twitter: Kanye West
MTV News: Kanye Apologizes (9/4/2010)
MTV 2010 VMAs: How would you like to be up against Gaga … (8/26/2010)