Kanye West’s VMA 2010 appearance was about his music. The Kanye West VMA 2010 return focused on a new song, although West’s VMA song and appearance were analyzed for any Taylor Swift references. The big story about this year’s show was still last year’s show, as everyone was looking to see how it would be addressed. Since both performers were scheduled to sing a new song, and were up for awards, anticipation was high. But it took until the end for the Kanye West VMA 2010 new song to premiere, as his latest tease for his new album.
Even before the show started, West offered another preview for his upcoming, untitled album. MTV premiered a 45-second clip of a “companion film” that will be included with the album, and was called “Runaway.” As per usual for West, it had puzzling, stylized images, including a ballet dancer, a deer, and a slow motion explosion.
After all the awards were given out, the Kanye West VMA 2010 new song premiered to cap off the night. West played the same opening keyboard tune heard in the clip, and added lyrics to it afterward. As it turned out, “Runaway” was a satirical toast to “scumbags,” “d*****bags” and “a***oles” — names likely given to him since last year.
Last year’s interruption of Taylor Swift cemented West’s negative, showboating reputation in the eyes of many. For the last several months, he has tried to make headlines with his music again, with endless teases for his new album. The Kanye West VMA 2010 return and new song served as his biggest tease yet, and perhaps his most revealing.
Before the show, West posted countless Tweets of apology to Swift, and even claimed that he wrote a song for her. Swift didn’t show any interest in his offer, although her own new song, “Innocent,” had thinly veiled references to the incident. But the Kanye West VMA 2010 performance and new song showed him being just as hard on himself — assuming he was being satirical.
To many, West has such a big ego that when he sings about saluting the d*****bags, he might be serious. But since he got the night’s only standing ovation, the crowd seemed to sense he was being apologetic. If he was making fun of himself as a way of apology, he cloaked it in his usual, stylized fashion.
Although the Kanye West VMA 2010 new song went over well, whether it brings closure to the Swift incident is another story. Now that both of them have sung songs that vaguely addressed it, they are probably unlikely to address it again.
In any case, West has more things to focus on, as he continues to conquer Twitter and release more artsy video clips for his album.
MTV.com- “Kanye West VMA 2010 Performance Offers Runaway Hints”
Entertainment Weekly- “Kayne West admits he’s a d*****bag, debuts Runaway to close VMAs”