Let’s take a look at the statistics from the mobile marketing campaign that we spoke about in the last article. If you haven’t read that article I recommend you read it first.
Well, we spent $50 and made $35. That doesn’t sound too good, does it. Let’s see if we can figure out a way to make this profitable. Well, the first thing we can do to make this campaign more profitable is to set it up so that we target specific phones and send them to the correct landing page. This will allow you to make more money per signup if they are on an android, blackberry, or IPhone. By sending all the traffic to the feature phone landing page you only make $1.30 instead of $1.75 for the smartphones.
I did another test to see if this would generate more income and it did but not a great deal more. This test generated about $40 because of the higher payouts but it still didn’t make money. Let me give you the stats from this test.
There were 609 clicks from the android phone with 7 signups. There were 337 clicks from the feature phone with 20 signups. There were 54 clicks from IPhone with no signups.
What does all of this tell us? Well, for starters, there seems to be a great deal of people in the US with the android phone but they are more wary of submitting their email address. There were less people with feature phones but they are more willing to give their email address. People with IPhones just did not want to give their email address at all.
Now, we could do a test and just target feature phones without targeting the IPhone or the android phone. However, by doing that, the cost would go up to 7 cents per click instead of 5 cents per click.
Let’s think about this logically, we paid for 1000 clicks at 5 cents a click. That’s $50. We made $40. What if we had only paid 1 cent per click? We would have spent $10 and made $40. That would have been a very nice return on investment! Is there a way to only pay 1 cent per click and still only get targeted traffic?
What if you had a PHP script that could determine what type of phone the user had and determine what country the user was from? You would be able to send IPhone users to the IPhone landing page, android users to the android landing page and if they weren’t in the United States you could send them to a CPA offer for that user’s particular country. Of course, you would want to make sure that there were “work at home” offers available for the country that the user is from since your ad said “make money from home”.
Well, that is exactly what I did. I wrote a PHP script that determines the type of phone and the country the user is from.
There is one little problem though, there are no offers in other countries for working at home that I could find. Is there a way around this dilemma? You certainly don’t want to send someone to some other CPA offer that had nothing to do with what they thought they were getting. This would only upset the user and it wouldn’t give mobile advertisers a good name either!
In the next article, I’m going to offer the solution to this dilemma and give you the results of a very profitable mobile marketing campaign.