The “McDonald’s corpse commercial,” as it is being referred to in the news, is not a commercial the McDonald’s Corporation is embracing. The fact is, they are furious about it — and they should be!
The Physicians Committee for Responsible Medicine (PCRM) is a group of American doctors who are advocating a vegan diet. This new commercial will start to air on TV today in the nation’s capitol and surrounding areas.
The commercial opens up with a corpse of a man laying on a slab in the morgue. In his hand he is clutching a half eaten burger. The advertisement even uses a play on McDonald’s slogan of “I’m lovin’ it,” as “I was lovin’ it”. These words show up at the end of the commercial.
See the video on YouTube: HERE
This take on a McDonald’s burger causing death is way out of line, especially when providing the visual of transposing the golden arches over the feet of the corpse. The PCRM has targeted McDonald’s, and this is wrong on many levels.
To target the fast food chain is unfair. With all the information available to us today regarding unhealthy diets, the consumer is totally aware that burgers from McDonald’s may not be the healthiest thing to eat, but McDonald’s burgers are just a drop in the bucket in comparison to all the other unhealthy foods offered today.
I am sure even McDonald’s expects that people will eat their burgers in moderation; they have never suggested as a company to make your daily intake of nutrition out of nothing but their burgers.
McDonald’s may be the fast food chain that sells the most burgers, but there are thousands of others out there that are serving the same type of burger. Besides, we are talking hamburgers here; even made at home, they offer what McDonald’s burgers do as far as calories and fat.
Another problem that arises from this corpse commercial conveying death as an aftermath of eating a Big Mac is the psychological aspect. Kids and McDonald’s have been simultaneous since the conception of the golden arches. Young children are going to be traumatized by this commercial. They will worry that they and their loved ones are going to die. Call this a stretch, but kids process things as concrete, and many will take it to mean this.
When I was 6 years old, I thought something was wrong with my mother because she did not do the housework in high heels and a cocktail dress like the housewives on TV commercials. I am showing my age here, but this was in the ’60s when women were depicted this way in commercials.
This is a doctors’ group, so I am sure they are fully aware of the psychological impact this will have on the kids who enjoy McDonald’s and see this commercial. Maybe they are even counting on this as one of the outcomes of the advertisement against McDonald’s burgers. If this is the case, then this is very wrong.
Even though the commercial has not hit air waves yet, it has been seen by millions thanks to YouTube, the news media, and late night talks shows that are doing satires about the “McDonald’s corpse commercial.”
McDonald’s Corp. has responded with a statement calling the commercial “outrageous and misleading.” They also refer to the advertisement as “propaganda.”
To expect the American public to switch to a vegan diet by presenting this corpse on a slab is ludicrous and an insult to the millions of intelligent consumers out there. We are fully aware of what is good and not good to eat, and as Dr. Manny on Fox and Friends puts it, “everything in moderation.”
This commercial is not only an insult to our intelligence, but it is going to scare our kids. As doctors, why not thank McDonald’s for their giving back to the kids with their Ronald McDonald homes, which are a blessing during one of the hardest times in a parent’s life. Target the old guy with the fried chicken, or the pigtailed girl who likes her food square; when was the last time they shared the wealth? All kidding aside, this commercial is just wrong.
References: Fox and Friends Live, YouTube