The restaurant business is highly complex and competitive. There are more restaurants in any city than most other businesses combined. With this in mind it is critical for a restaurant owner to learn the competitive nature of the business and to gain the edge when vying for additional customers.
Each restaurant customer has their favorite restaurant to frequent and in order for a restaurant business to end up on their list there are many areas to give credence to. For instance, the atmosphere of your restaurant business has a real importance. Your customers must have a feeling of being welcome and comfortable.
The prices of your menu items must be in line with your customer’s budget. Your menu itself must offer items which many customers love to the point that they return again and again.
Most of all, in order to gain a competitive edge in the restaurant business, any and all mistakes must be kept to a minimum.
One example of an irritating restaurant business mistake is for the manager to schedule too few employees per shift. With too few employees your customer could endure under cooked or over cooked menu items. Your customer could be faced with tables which need cleaning and floors which need attention. With an understaffed restaurant business your customers could be asked to endure a long wait time which may be so irritating that your customer may be forced to visit a different restaurant in the future.
When restaurant business employees are rushed mistakes such as not providing the customer with necessary items like silverware, salt and pepper, napkins or any other item which your customer expects in order to have an enjoyable meal can take place.
As a restaurant business owner it is critical for you to understand that your customers are not obligated to eat at your restaurant. Restaurant customers have many other choices. As the owner of a restaurant business, you work tirelessly to fill your restaurant with customers and once a new customer walks through your front doors it’s critical for them to receive the best of everything which you have to offer.
Once a new customer leaves your restaurant they will, on the average, talk with thirteen of their friends about your restaurant business. They will talk about the food, the prices, the service and the atmosphere. Your new customers will spread the news about your restaurant and your job is to make certain that the news which they are spreading is good news.
Don’t let silly or unnecessary mistakes keep your restaurant business from growing. Give thought to your customers before they arrive and determine what you and your staff can do to make their experience the best experience possible.