The Top Halloween Costume Trends
Retailers know that blood, horror, and gore will never go out of style at Halloween. This is especially true for traditional Halloween diehards who turn their yards into creepy displays of the macabre and morbid every October. But when it comes to costume trends, they look to popular movies for the top Halloween costumes. When Johnny Depp puts on a costume, whether it is Captain Jack Sparrow of “Pirates of the Caribbean”, or the flamboyant Mad Hatter of Alice in Wonderland, you have a can’t miss Halloween costume.
Retailers report Halloween costumes depicting characters from hit movies such as Avatar, Iron Man2, and Toy Story 3,are extremely popular with both children and adults. Venerable superhero figures such as Superman and Batman also rank high on most top Halloween costume lists.
Popular Celebrity Halloween Costumes
Costumes portraying the provocative look of Lady Gaga rank high among top celebrity Halloween Costumes. Also popular are tongue-in-cheek Lindsay Lohan prison or jailbird outfits, and the unique fashion styles of Jersey Shore cast members.
Lights: A new Halloween Costume Trend
A new look that has caught buyers’ attention this year is a series of costumes adorned with battery-powered, fiber -optic lights. Retailers are selling light-up costumes of bumblebees, butterflies, and fairies in the $40-$60 range. This is a great look if you want to stand out from the crowd, and be visible on streets after dark.
Top Halloween Costumes for Adults and Children
Below is a list compiled by the National Retail Federation detailing the top Halloween costume sellers for adults and children:
Top Adult Costumes
2. Vampire (generic)
9. Athlete/Batman (tie)
Top Children’s Costumes
5. Disney Princess
6. Other Superhero/Action figure
10. Star Wars character
Retailers Expecting Increased Sales
A National Retail Federation (NRF)Survey reports that consumers are expected significantly increase Halloween spending this year from last year. The average American is set to spend a bit over $66 dollars this year on Halloween costumes, decorations, and candy. Last year’s Halloween spending averaged about $56 per person. Total spending for the season should be nearly $6 billion.
Matthew Shay, president and CEO of the NRF believes consumers are more enthusiastic about Halloween celebrations this year because Halloween falls on a Sunday, giving revelers the entire weekend to celebrate and show off their Halloween Costumes.