If you don’t know who Kanye West is by now – then you’ve been living under a rock for some time now and it probably wouldn’t be to your credit to read this article. For everyone who does know who I’m talking about – all the people who know his name is pronounced (KAHN-YAY) and not (KAINE) read on.
Kanye first started rapping some time ago, but we don’t care about when he stared – all we care about is all the antics he pulled since the infamous Taylor Swift interruption at the 2009 MTV VMAs. Let me state now that this is NOT another “grill Kanye he’s a moron” kind of article.
Let’s think about this now – Kanye hops on stage to interrupt one of the most controversial VMA wins (because Taylor Swift was more of a country singer than an “MTV official pop star” kind of artist) then afterward apologizes, then actually inspires Taylor Swift to write a song about him, then gets on a plane and raps for the passengers (against their will), then puts out a new album which everyone is now talking about. Let’s give it up for Kanye West for being just about the smartest celebrity of the moment.
Some might call these antics a desperate cry for attention, or even a retaliation from his mothers death; I call it some damn good marketing.
They (meaning Kanye and his managers/executives/producers) WANT more controversy, in this day and age controversy equates with having the funds to buy an Ashton Martin or an Escalade, along with a toilet engraved in gold.
While it is arguable that this tactic isn’t the cleanest one to take; it sure did help Kanye – because now that he has a new album out (which is controversial just by looking at the cover, let alone listening to the tracks) people from every corner of the earth are listening to it and commenting on it. Thats right kiddies, Kanye West is in the building once again and the same people who love to hate him are the ones who brought him back in the first place.
About the album, it really is pretty good. Most of the tracks, such as “Monster” which features Jay-Z, Rick Ross, Nicki Minaj and many more, are anthems meant to pump up the listener and bring that confident border lining arrogant feeling. Some tracks are still deeply personal such as “Lost in the World” which features Bon Iver and gives a nostalgic feeling as if the world is at his oyster. Well Kanye it pretty much is.
I don’t know if I believe that Kanye West is a legitimately evil person, probably not, or if he is merely misunderstood; however if he continues to get the album reviews he is currently getting – then he most likely doesn’t want you to understand. Sometimes it’s good to keep ’em guessing.