The swings in the economy might be frightening to the faint of heart, but anyone with the slightest streak of entrepreneurial blood revels in the challenging times. And why not? Now is the moment to take the leap into business ownership. The technology geeks have made it easier than ever for a small company to take flight like a champion. For a surprisingly low cost you can launch a business with the same operating and marketing impact as a Fortune 500 company.
The available technology makes it possible for you to present a sleek, professional, well-organized image, even if you are starting out as a one-person show. You need a few basic items in your technical repertoire to set up for success. It should cost you under five thousand dollars to start.
The key function of any business, large or small is the ability to communicate. You need a phone that can handle multiple aspects of your operational needs. A smart phone is your best bet with many brands and varieties from which to choose. Shop around for the carrier that gives you the best footprint and service packages with unlimited voice, text messaging, email and data. You will need a phone with at least 3G of Internet speed. A phone like this gives you all the advantages of carrying a mini-computer with you at all times.
You don’t have to spend half your office equipment budget on a computer, and if you purchase a decent laptop or notebook you can wait until your sales volume warrants owning a companion desktop for your brick and mortar facility. Buy a brand name laptop with at least 4 megs RAM and 3 gigs of space. That will give you enough power to use the accounting software and other programs you need to run your business. The portability means you can take it with you to provide visual support for your sales presentations.
If you are really squeezing your budget you can buy one of those clunky projectors that requires a table or other solid base for use, but the best investment you can make toward your marketing campaign is a small portable projector that fits in your pocket. This model plugs into your laptop or smart phone, allowing you to do spontaneous Powerpoint, video or still presentations when the opportunity arises.
It goes without saying that you need a printer to go along with your computer, but for a little more money you can take advantage of a model that does scans and faxes as well. This will save your funds, since you don’t have to buy a separate fax machine or spend money at the local office service store.
Web presence is not a luxury form of marketing anymore. Take full advantage of owning a website, social media and blogging to deliver information about your products and services to your target market.