As a dentist, have you ever asked yourself how you could become the most trusted dentist in your community? If years have already passed and you still have not made significant progress in that direction, then you may want to take a second look at your marketing strategy. Believe it or not, simply redesigning your business cards can significantly influence your reputation as a reliable dentist! Here are tips you can use to make that first step in marketing your dental services effectively – through business cards.
A Practical Guide for Designing Dentists’ Business Cards
– Make the best use of the limited space in your business card. Stuffing in as much as you could in it is very ineffective – you’ll just end up with a cluttered design no one will want to look at. Choose one base color, one focal point (whether it be the font type you use for your details or a tastefully chosen graphic), and one classy, non-cliche font for your card details. Your business card will end up looking cleaner, sleeker and more professional.
– Following the previous thought on making the best use of your business card’s limited space, make sure you’re not cramming in too much text in your business cards either. You may use the back of your business card for novel information like dental tips, a map of directions to your office, or even unlikely yet interesting dental images or design; but your name, title, and most relevant contact details must be clear, legible, and organized on your business card’s front side. (You may find your colleagues’ business cards with additional details like taglines or other varieties of self-promoting copy; you can do some version of this, as long as the front of your business card doesn’t end up looking like a cramped wall of text!)
– Your business cards should be as white and sturdy as you’re promising your patients their teeth will be in your hands. Get printed business cards that are worthy of representing you as the best dentist in town!
There are a wide variety of resources you can try out when it comes to getting the best quality business cards you can possibly have. Online printing is one fast-growing industry that may give you the most convenient options for your cards. Since they’re predominantly online, there are less expenses involved, and it’s much easier for you to check whether they’re reliable through online business reviews. Don’t gnash your teeth over it – do a quick search online and try one of these services out today!